Year
2023
Client
Disney/Marvel
Category
Experience
Product Duration
6-8 months
The design of Quantum Station seamlessly blends cutting-edge technology, detailed set pieces, and interactive elements to transport guests into the heart of the Marvel Universe. Each environment - from the high-tech Quantum Lift to the mystical Inner Sanctuary - features authentic props, projection mapping, and tactile installations that evoke the grandeur and diversity of the MCU.
The concept centers on personal transformation, inviting guests to embark on a hero’s journey where they uncover and develop their unique powers through mental, physical, and creative challenges. By integrating beloved Marvel characters, iconic settings, and a narrative-driven progression, the experience fosters both individual growth and collective excitement among fans.
Development focused on creating a multi-sensory adventure that balances storytelling with gamified physical and cognitive activities, ensuring engagement for guests of all ages. Extensive collaboration with Marvel’s creative teams and technical experts enabled the realization of complex environments, interactive simulations, and seamless transitions between narrative beats.
Execution involved orchestrating live actors, advanced animatronics, immersive audio-visual effects, and RFID-enabled personalization to deliver a cohesive and memorable guest journey. The experience culminates with the Magic Mirror Superhero Reveal, where guests see their custom avatars brought to life, and are provided with digital and physical mementos to extend their adventure beyond the attraction.
