May 29, 2025

May 29, 2025

Jurassic World: The Experience

Jurassic World: The Experience

Jurassic World: The Experience

Jurassic World: The Experience at Gardens by the Bay is an immersive attraction set within the misty Cloud Forest, where visitors can encounter life-sized animatronic dinosaurs in a prehistoric landscape. The exhibition brings the cinematic wonder of the Jurassic World franchise to life, featuring towering Brachiosauruses, a fearsome Tyrannosaurus rex, and interactive zones that transport guests back millions of years.

Jurassic World: The Experience at Gardens by the Bay is an immersive attraction set within the misty Cloud Forest, where visitors can encounter life-sized animatronic dinosaurs in a prehistoric landscape. The exhibition brings the cinematic wonder of the Jurassic World franchise to life, featuring towering Brachiosauruses, a fearsome Tyrannosaurus rex, and interactive zones that transport guests back millions of years.

Jurassic World: The Experience at Gardens by the Bay is an immersive attraction set within the misty Cloud Forest, where visitors can encounter life-sized animatronic dinosaurs in a prehistoric landscape. The exhibition brings the cinematic wonder of the Jurassic World franchise to life, featuring towering Brachiosauruses, a fearsome Tyrannosaurus rex, and interactive zones that transport guests back millions of years.

T-Rex Attack!
T-Rex Attack!
T-Rex Attack!

Year

2025

Client

Gardens By The Bay/Neon Global/NBCUniversal

Category

Experience

Product Duration

6 months
My Role
My Role
My Role

As Design Director at Neon Global for Jurassic World: The Experience, I developed the entire show narrative, crafting a compelling storyline that immersed guests in the prehistoric world. I designed conceptual environments, ensuring that every detail—from towering dinosaurs to interactive exhibits—felt authentic and engaging. I also contributed to the creation of original merchandise, bringing unique collectibles and themed products to life for visitors to take home as part of the experience.

Design
Design
Design

I oversaw the design direction of Jurassic World: The Experience, helping craft signage that seamlessly guided visitors through the immersive journey while enhancing the storytelling. From crafting distinct environments within the attraction to integrating the stunning Cloud Forest biodome into the narrative, I ensured that every visual element reinforced the prehistoric adventure.

Retail Store Concept
Retail Store Concept
Retail Store Concept
Narrative Development
Narrative Development
Narrative Development

I crafted the narrative for Jurassic World: The Experience to transform the open environment of Gardens by the Bay into a cohesive, immersive journey. By designing distinct areas, each with its own purpose and storytelling beats, I ensured visitors moved through a structured, engaging adventure that deepened their connection to the prehistoric world. From the initial arrival, where guests stepped into the Jurassic World universe, to thrilling encounters with dinosaurs, every space played a role in advancing the story. I also wrote all docent and guide dialogue, carefully shaping their interactions to reinforce the experience’s authenticity and excitement. Additionally, I developed original signage that not only provided information but also enhanced the narrative, blending seamlessly into the world we created.

Retail Kiosk Concept 1
Retail Kiosk Concept 1
Retail Kiosk Concept 1
Concept Development
Concept Development
Concept Development

I contributed to the development of Jurassic World: The Experience, helping shape its immersive design and storytelling elements. I worked on retail spaces, designing engaging environments and products that seamlessly integrated into the attraction, ensuring a cohesive and exciting guest experience.

Jurassic World Popcorn Bucket
Jurassic World Popcorn Bucket
Jurassic World Popcorn Bucket
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Let'S WORK

TOGETHER

BASED IN nashville,

tennessee

Man

creative director
+ brand visionary

I am a USA-based creative director and digital artist, creating immersive brand experiences through motion graphics, typography, and intuitive design.

Let'S WORK

TOGETHER

BASED IN nashville,

tennessee

Man

creative director
+ brand visionary

I am a USA-based creative director and digital artist, creating immersive brand experiences through motion graphics, typography, and intuitive design.

Let'S WORK

TOGETHER

Man
BASED IN USA, I AM AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN IS EVIDENT IN MY WORK.

Let'S WORK

TOGETHER

BASED IN nashville,

tennessee

Man

creative director
+ brand visionary

BASED IN USA, I AM AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN IS EVIDENT IN MY WORK.