Year
2025
Client
Gardens By The Bay/Neon Global/NBCUniversal
Category
Experience
Product Duration
6 months
As Design Director at Neon Global for Jurassic World: The Experience, I developed the entire show narrative, crafting a compelling storyline that immersed guests in the prehistoric world. I designed conceptual environments, ensuring that every detail—from towering dinosaurs to interactive exhibits—felt authentic and engaging. I also contributed to the creation of original merchandise, bringing unique collectibles and themed products to life for visitors to take home as part of the experience.
I oversaw the design direction of Jurassic World: The Experience, helping craft signage that seamlessly guided visitors through the immersive journey while enhancing the storytelling. From crafting distinct environments within the attraction to integrating the stunning Cloud Forest biodome into the narrative, I ensured that every visual element reinforced the prehistoric adventure.
I crafted the narrative for Jurassic World: The Experience to transform the open environment of Gardens by the Bay into a cohesive, immersive journey. By designing distinct areas, each with its own purpose and storytelling beats, I ensured visitors moved through a structured, engaging adventure that deepened their connection to the prehistoric world. From the initial arrival, where guests stepped into the Jurassic World universe, to thrilling encounters with dinosaurs, every space played a role in advancing the story. I also wrote all docent and guide dialogue, carefully shaping their interactions to reinforce the experience’s authenticity and excitement. Additionally, I developed original signage that not only provided information but also enhanced the narrative, blending seamlessly into the world we created.
I contributed to the development of Jurassic World: The Experience, helping shape its immersive design and storytelling elements. I worked on retail spaces, designing engaging environments and products that seamlessly integrated into the attraction, ensuring a cohesive and exciting guest experience.